Don’t think that just because you love embroidery and have been doing it for years, that this passion will transform the business side of it into an automatic success.
On the contrary, considering that in the US only, over 90% of all businesses close within a year of opening, you have quite the odds to beat.
Coupled with the fact that running multiple embroidery machines at once costs a lot of money, you would have to be very careful with each of your moves, as every one of them could be your last.
In this article, well be sharing the top four tips to starting a successful embroidery business!
We think that these tips perfectly apply to most anyone trying to start a new company and the rules are even applicable by those that haven’t got any business experience insofar.
Tip 1: Slow, But Steady
Many an enthusiast save money for years just waiting for the right opportunity to take the plunge and invest it all into one go.
This is not the best course of action as it carries a lot of risk with it.
It is also unfeasible for a new business to expect the big brass automatically wanting to work with them.
The top dogs only go for the most reputable of companies and even at that point, competition is very fierce, and it is hard to break through as the chosen one.
Instead of dreaming big, plant your feet into reality and see what you can do for the community around you.
Take things slowly, one step at a time, and as you grow and gain experience, your previous contacts and acquaintances will prove to be a great buffer to your list of references.
Tip 2: Approach People
This might be the most important step any embroidery business can take.
Do research on what kind of events are happening in your cities and analyze what your company can do to make the apparel at such conventions better than before.
If there are no such events nearby, even wearing your own attire and taking a stroll through the cities is bound to make a few onlookers catch stride of what you do.
A good idea is to have your company logo or website embroidered on to your promotional designs, so that people know where they could find the same service.
Lastly, if all else fails, head straight from business to businesses with your designs and ask them if they have or need a company logo or if the existing one needs any revamping.
Even if their replies are negative, ensure that they have your contact number and email address as businesses are bound to know people that might need your services!
Tip 3: Use A Website And Social Media
We’ve talked about offline presence in the last point of our tips. Now, it’s time to turn digital with our own company website!
It doesn’t take a genius to build a website anymore, as anyone can use a drag-and-drop builder nowadays to get a site online in under an hour.
In addition to that, you want to have a strong social media presence on popular sites such as Facebook, Instagram or LinkedIn so that people are conscious of your existence!
Now that we got that out of the way, what do we fill our website/social media sites with?
We generally prefer website content to be more educational in its nature while still not being too technical.
On the other hand, you would want to keep it fun but with a hint of educational on social media, as people aren’t too known on possessing a large attention span on them.
If you fear for the quality of your content, despair not, as once you have that keyboard in your hands, the words, fueled by years of embroidery experience, will flow on their own!
Tip 4: Stick To A Niche
Broadening things up as a new company is never a good idea.
Not only will you have to own a lot of machines, which as we’ve already mentioned is a giant economical and financial cost to undertake, you will also never be considered an expert on anything.
What we’re trying to say is the following: if you focus on one particular thing that many people are interested in, you’ll be seen as a company that concentrates their entire efforts, energy and heart into it.
Compared to the company ‘that is good for everything’, who seems as if it is stretching its borders a bit too much and is oftentimes not going to be seen as a serious contender in the embroidery world.
Choose a subcategory that is most close to you and master it!
To conclude, while we might have scared you a bit with all the warnings and uninspiring rules, it was all done in order to make you survive the first crucial year.
After that period has passed, you’ll be able to loosen up a bit and eventually go your own way!